GOOGL Alphabet Inc
Which ETFs hold GOOGL? Alphabet Inc is held by 5 funds tracked by ETFpeek.
Communication ServicesInternet Content & Information
$348.29
+47.6% 1y
$235.8452-week range$408.61
Market cap
$4.2T
P/E
17.5
Dividend
0.25%
3-month
-2.4%
CEO
Mr. Sundar Pichai
Revenue · last 4 qtrs (+24.2% YoY)
Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in Google Play and YouTube; and devices, as well as the provision of YouTube consumer subscription services, such as YouTube TV, YouTube Music and Premium, NFL Sunday Ticket, and Google One. The Google Cloud segment offers consumption-based fees and subscriptions for AI solutions, including AI infrastructure, Vertex AI platform, and Gemini enterprise. It also provides cybersecurity, and data and analytics services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet; and other enterprise services. The Other Bets segment sells transportation and internet services. Alphabet Inc. was incorporated in 1998 and is headquartered in Mountain View, California.
Provider
Currently Held By
VANGUARD
VUG
Weight in fund5.34%
Shares held60,555,041
Market value$20.55B
View fund →
SMARTSHARESUSG
Smart US Large Growth ETF
via VUG
Weight in fund5.34%
Shares held—
Market value$34.0M NZD
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VANGUARDVOO
Weight in fund3.01%
Shares held155,779,275
Market value$52.86B
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SMARTSHARESUSF
Smart US 500 ETF
via VOO
Weight in fund3.01%
Shares held—
Market value$37.7M NZD
View fund →
GLOBALXBOTZ
Global X Robotics & Artificial Intelligence ETF
Weight in fund2.04%
Shares held193,905
Market value$67.5M
View fund →
Not held by the selected provider.
Insider Activity
last 90 daysNet flow (90d):−$23.4M (59 without value)·20 BUY / 84 SELL·score ≥ 40
| Date | Person | Action | Plan | Shares | Value | Score |
|---|---|---|---|---|---|---|
| 25 Sep 2026 | Anat Ashkenazi Senior VP & CFO | SELL | Vested (RSU) | 10,247 3 tranches | $3.5M | 50 |
| 25 Sep 2026 | Philipp Schindler Senior Vice President & Chief Business Officer of Google | SELL | Vested (RSU) | 13,566 3 tranches | $4.6M | 50 |
| 25 Sep 2026 | Sundar Pichai CEO & Director | SELL | Vested (RSU) | 3,705 | $1.3M | 50 |
| 25 Sep 2026 | Ruth Porat President & Chief Investment Officer | SELL | Vested (RSU) | 10,729 3 tranches | $3.6M | 50 |
| 25 Sep 2026 | John Kent Walker President of Global Affairs, Chief Legal Officer & Company Secretary | SELL | Vested (RSU) | 10,729 3 tranches | $3.6M | 50 |
| 25 Aug 2026 | Sundar Pichai CEO & Director | SELL | Vested (RSU) | 3,703 | $1.3M | 50 |
| 25 Aug 2026 | Philipp Schindler Senior Vice President & Chief Business Officer of Google | SELL | Vested (RSU) | 2,015 | $694K | 40 |
| 25 Aug 2026 | Anat Ashkenazi Senior VP & CFO | SELL | Vested (RSU) | 1,781 | $614K | 40 |
| 25 Aug 2026 | John Kent Walker President of Global Affairs, Chief Legal Officer & Company Secretary | SELL | Vested (RSU) | 1,639 | $565K | 40 |
| 7 Aug 2026 | Brin Sergey Co-Founder & Director | SELL | Unknown | 673,200 | — | 80 |
| 7 Aug 2026 | Brin Sergey Co-Founder & Director | BUY | Unknown | 673,200 | — | 80 |
| 25 Jul 2026 | Sundar Pichai CEO & Director | SELL | Vested (RSU) | 3,702 | $1.2M | 50 |
| 25 Jul 2026 | Philipp Schindler Senior Vice President & Chief Business Officer of Google | SELL | Vested (RSU) | 2,014 | $643K | 40 |
| 25 Jul 2026 | Anat Ashkenazi Senior VP & CFO | SELL | Vested (RSU) | 1,781 | $568K | 40 |
| 25 Jul 2026 | John Kent Walker President of Global Affairs, Chief Legal Officer & Company Secretary | SELL | Vested (RSU) | 1,640 | $523K | 40 |
Net flow (90d):−$23.4M (59 without value)·20 BUY / 84 SELL·showing all trades
| Date | Person | Action | Plan | Shares | Value | Score |
|---|---|---|---|---|---|---|
| 30 Sep 2026 | Frances Arnold Director / Other | SELL | Unknown | 83 | $28K | 0 |
| 25 Sep 2026 | Anat Ashkenazi Senior VP & CFO | SELL | Vested (RSU) | 10,247 3 tranches | $3.5M | 50 |
| 25 Sep 2026 | Philipp Schindler Senior Vice President & Chief Business Officer of Google | SELL | Vested (RSU) | 13,566 3 tranches | $4.6M | 50 |
| 25 Sep 2026 | Sundar Pichai CEO & Director | SELL | Vested (RSU) | 3,705 | $1.3M | 50 |
| 25 Sep 2026 | Ruth Porat President & Chief Investment Officer | SELL | Vested (RSU) | 10,729 3 tranches | $3.6M | 50 |
| 25 Sep 2026 | John Kent Walker President of Global Affairs, Chief Legal Officer & Company Secretary | SELL | Vested (RSU) | 10,729 3 tranches | $3.6M | 50 |
| 25 Sep 2026 | Marsida Saraci Principal Accounting Officer, VP & Controller | BUY | Unknown | 487 | — | 30 |
| 25 Sep 2026 | Marsida Saraci Principal Accounting Officer, VP & Controller | SELL | Vested (RSU) | 465 7 tranches | $158K | 30 |
| 25 Sep 2026 | Marsida Saraci Principal Accounting Officer, VP & Controller | SELL | Unknown | 353 4 tranches | — | 30 |
| 25 Sep 2026 | Anat Ashkenazi Senior VP & CFO | BUY | Unknown | 10,154 | — | 30 |
| 25 Sep 2026 | Anat Ashkenazi Senior VP & CFO | SELL | Unknown | 10,154 3 tranches | — | 30 |
| 25 Sep 2026 | Philipp Schindler Senior Vice President & Chief Business Officer of Google | BUY | Unknown | 13,442 | — | 30 |
| 25 Sep 2026 | Philipp Schindler Senior Vice President & Chief Business Officer of Google | SELL | Unknown | 13,441 3 tranches | — | 30 |
| 25 Sep 2026 | Sundar Pichai CEO & Director | BUY | Unknown | 3,671 | — | 30 |
| 25 Sep 2026 | Sundar Pichai CEO & Director | SELL | Unknown | 3,671 | — | 30 |
| 25 Sep 2026 | Ruth Porat President & Chief Investment Officer | BUY | Unknown | 10,631 | — | 30 |
| 25 Sep 2026 | Ruth Porat President & Chief Investment Officer | SELL | Unknown | 10,631 3 tranches | — | 30 |
| 25 Sep 2026 | John Kent Walker President of Global Affairs, Chief Legal Officer & Company Secretary | BUY | Unknown | 10,631 | — | 30 |
| 25 Sep 2026 | John Kent Walker President of Global Affairs, Chief Legal Officer & Company Secretary | SELL | Unknown | 10,631 3 tranches | — | 30 |
| 28 Aug 2026 | Frances Arnold Director / Other | SELL | Unknown | 82 | $28K | 30 |
| 25 Aug 2026 | Sundar Pichai CEO & Director | SELL | Vested (RSU) | 3,703 | $1.3M | 50 |
| 25 Aug 2026 | Philipp Schindler Senior Vice President & Chief Business Officer of Google | SELL | Vested (RSU) | 2,015 | $694K | 40 |
| 25 Aug 2026 | Anat Ashkenazi Senior VP & CFO | SELL | Vested (RSU) | 1,781 | $614K | 40 |
| 25 Aug 2026 | John Kent Walker President of Global Affairs, Chief Legal Officer & Company Secretary | SELL | Vested (RSU) | 1,639 | $565K | 40 |
| 25 Aug 2026 | Philipp Schindler Senior Vice President & Chief Business Officer of Google | BUY | Unknown | 1,996 | — | 30 |
| 25 Aug 2026 | Philipp Schindler Senior Vice President & Chief Business Officer of Google | SELL | Unknown | 1,996 | — | 30 |
| 25 Aug 2026 | Anat Ashkenazi Senior VP & CFO | BUY | Unknown | 1,764 | — | 30 |
| 25 Aug 2026 | Anat Ashkenazi Senior VP & CFO | SELL | Unknown | 1,764 | — | 30 |
| 25 Aug 2026 | Marsida Saraci Principal Accounting Officer, VP & Controller | BUY | Unknown | 488 | — | 30 |
| 25 Aug 2026 | Marsida Saraci Principal Accounting Officer, VP & Controller | SELL | Vested (RSU) | 446 6 tranches | $154K | 30 |
| 25 Aug 2026 | Marsida Saraci Principal Accounting Officer, VP & Controller | SELL | Unknown | 272 4 tranches | — | 30 |
| 25 Aug 2026 | Sundar Pichai CEO & Director | BUY | Unknown | 3,669 | — | 30 |
| 25 Aug 2026 | Sundar Pichai CEO & Director | SELL | Unknown | 3,669 | — | 30 |
| 25 Aug 2026 | Ruth Porat President & Chief Investment Officer | BUY | Unknown | 1,624 | — | 30 |
| 25 Aug 2026 | Ruth Porat President & Chief Investment Officer | SELL | Vested (RSU) | 1,639 | — | 30 |
| 25 Aug 2026 | Ruth Porat President & Chief Investment Officer | SELL | Unknown | 1,624 | — | 30 |
| 25 Aug 2026 | John Kent Walker President of Global Affairs, Chief Legal Officer & Company Secretary | BUY | Unknown | 1,624 | — | 30 |
| 25 Aug 2026 | John Kent Walker President of Global Affairs, Chief Legal Officer & Company Secretary | SELL | Unknown | 1,624 | — | 30 |
| 7 Aug 2026 | Brin Sergey Co-Founder & Director | SELL | Unknown | 673,200 | — | 80 |
| 7 Aug 2026 | Brin Sergey Co-Founder & Director | BUY | Unknown | 673,200 | — | 80 |
| 5 Aug 2026 | John L. Hennessy Director / Other | BUY | Unknown | 1,738 | — | 30 |
| 5 Aug 2026 | John L. Hennessy Director / Other | SELL | Unknown | 1,738 | — | 30 |
| 30 Jul 2026 | Frances Arnold Director / Other | SELL | Unknown | 82 | $27K | 30 |
| 29 Jul 2026 | Marsida Saraci Principal Accounting Officer, VP & Controller | SELL | Unknown | 449 | $150K | 30 |
| 25 Jul 2026 | Sundar Pichai CEO & Director | SELL | Vested (RSU) | 3,702 | $1.2M | 50 |
| 25 Jul 2026 | Philipp Schindler Senior Vice President & Chief Business Officer of Google | SELL | Vested (RSU) | 2,014 | $643K | 40 |
| 25 Jul 2026 | Anat Ashkenazi Senior VP & CFO | SELL | Vested (RSU) | 1,781 | $568K | 40 |
| 25 Jul 2026 | John Kent Walker President of Global Affairs, Chief Legal Officer & Company Secretary | SELL | Vested (RSU) | 1,640 | $523K | 40 |
| 25 Jul 2026 | Marsida Saraci Principal Accounting Officer, VP & Controller | BUY | Unknown | 487 | — | 30 |
| 25 Jul 2026 | Marsida Saraci Principal Accounting Officer, VP & Controller | SELL | Vested (RSU) | 465 7 tranches | $148K | 30 |
| 25 Jul 2026 | Marsida Saraci Principal Accounting Officer, VP & Controller | SELL | Unknown | 353 4 tranches | — | 30 |
| 25 Jul 2026 | Philipp Schindler Senior Vice President & Chief Business Officer of Google | BUY | Unknown | 1,996 | — | 30 |
| 25 Jul 2026 | Philipp Schindler Senior Vice President & Chief Business Officer of Google | SELL | Unknown | 1,996 | — | 30 |
| 25 Jul 2026 | Anat Ashkenazi Senior VP & CFO | BUY | Unknown | 1,764 | — | 30 |
| 25 Jul 2026 | Anat Ashkenazi Senior VP & CFO | SELL | Unknown | 1,764 | — | 30 |
| 25 Jul 2026 | Sundar Pichai CEO & Director | BUY | Unknown | 3,668 | — | 30 |
| 25 Jul 2026 | Sundar Pichai CEO & Director | SELL | Unknown | 3,668 | — | 30 |
| 25 Jul 2026 | Ruth Porat President & Chief Investment Officer | BUY | Unknown | 1,625 | — | 30 |
| 25 Jul 2026 | Ruth Porat President & Chief Investment Officer | SELL | Vested (RSU) | 1,640 | — | 30 |
| 25 Jul 2026 | Ruth Porat President & Chief Investment Officer | SELL | Unknown | 1,625 | — | 30 |
| 25 Jul 2026 | John Kent Walker President of Global Affairs, Chief Legal Officer & Company Secretary | BUY | Unknown | 1,625 | — | 30 |
| 25 Jul 2026 | John Kent Walker President of Global Affairs, Chief Legal Officer & Company Secretary | SELL | Unknown | 1,625 | — | 30 |
Data: Finnhub (SEC Form 4 filings) · Score: ETFpeek heuristic
Trade History
25 trades| Date | Fund | Direction | Shares Changed | % Δ ETF | % Δ Position |
|---|---|---|---|---|---|
| 2 Oct 2026 | ARKQ | SELLFully exited | -101 | +0.00% | 100.00% |
| 1 Oct 2026 | ARKX | SELLFully exited | -188 | -0.01% | 100.00% |
| 1 Oct 2026 | ARKQ | SELLReduced | -461 | -0.01% | 82.03% |
| 30 Sep 2026 | ARKX | SELLReduced | -1,388 | -0.06% | 88.07% |
| 30 Sep 2026 | ARKQ | SELLReduced | -3,517 | -0.06% | 86.22% |
| 23 Sep 2026 | ARKX | SELLReduced | -4,453 | -0.21% | 73.36% |
| 23 Sep 2026 | ARKQ | SELLReduced | -11,969 | -0.21% | 73.33% |
| 16 Sep 2026 | ARKW | SELLFully exited | -201 | +0.00% | 100.00% |
| 16 Sep 2026 | ARKK | SELLFully exited | -93 | +0.00% | 100.00% |
| 14 Sep 2026 | ARKW | SELLReduced | -355 | -0.01% | 63.85% |
| 14 Sep 2026 | ARKK | SELLReduced | -1,782 | -0.01% | 95.04% |
| 11 Sep 2026 | BOTZ | SELLReduced | -53,699 | -0.30% | 21.58% |
| 10 Sep 2026 | ARKW | SELLReduced | -11,589 | -0.21% | 95.42% |
| 10 Sep 2026 | ARKK | SELLReduced | -72,802 | -0.37% | 97.48% |
| 31 Jul 2026 | ARKK | SELLReduced | -3,347 | -0.03% | 4.20% |
| 29 Jul 2026 | ARKK | SELLReduced | -6,820 | -0.02% | 7.98% |
| 13 Jul 2026 | ARKQ | SELLReduced | -161 | +0.00% | 0.64% |
| 17 Jun 2026 | ARKX | BUYAdded | +85 | +0.01% | 1.07% |
| 15 Jun 2026 | ARKK | SELLReduced | -842 | -0.01% | 0.45% |
| 12 Jun 2026 | ARKX | SELLReduced | -128 | -0.01% | 1.22% |
| 12 Jun 2026 | ARKQ | SELLReduced | -106 | -0.01% | 0.49% |
| 4 Jun 2026 | ARKX | BUYNew position | +7,510 | +0.25% | 100.00% |
| 4 Jun 2026 | ARKW | BUYNew position | +12,405 | +0.26% | 100.00% |
| 4 Jun 2026 | ARKQ | BUYNew position | +16,456 | +0.25% | 100.00% |
| 4 Jun 2026 | ARKK | BUYNew position | +97,420 | +0.50% | 100.00% |
| No trade history for SmartShares funds — their underlying ETFs are passive index trackers, so day-to-day rebalancing is minimal. | |||||