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BKNG Booking Holdings Inc

Which ETFs hold BKNG? Booking Holdings Inc is held by 4 funds tracked by ETFpeek.

Held by 4 funds todayData as of 31 Aug 2026
Consumer CyclicalTravel Services
$159.97
-21.9% 1y
$150.1452-week range$220.81
Market cap
$119.5B
P/E
17.7
Dividend
1.05%
3-month
-10.1%
CEO
Mr. Glenn D. Fogel
Revenue · last 4 qtrs (+8.1% YoY)

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.

Provider

Currently Held By

VANGUARD
VUG
Weight in fund0.43%
Shares held8,373,817
Market value$1.67B
View fund →
SMARTSHARES
USG
Smart US Large Growth ETF
via VUG
Weight in fund0.43%
Shares held—
Market value$2.8M NZD
View fund →
VANGUARD
VOO
Weight in fund0.23%
Shares held20,574,534
Market value$4.10B
View fund →
SMARTSHARES
USF
Smart US 500 ETF
via VOO
Weight in fund0.23%
Shares held—
Market value$2.9M NZD
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Not held by the selected provider.
last 90 days
Net flow (90d):−$5.6M·0 BUY / 8 SELL·score ≥ 40
DatePersonActionPlanSharesValueScore i
12 Aug 2026
Ewout L Steenbergen
Executive VP & CFO
SELLUnknown17,250
3 tranches
$3.6M90
29 Jul 2026
Robert J Jr Mylod
Executive VP & General Counsel
SELLUnknown5,000$1.0M60
Net flow (90d):−$5.6M·0 BUY / 8 SELL·showing all trades
DatePersonActionPlanSharesValueScore i
12 Aug 2026
Ewout L Steenbergen
Executive VP & CFO
SELLUnknown20,000
5 tranches
$4.2M90
5 Aug 2026
Robert J Jr Mylod
Executive VP & General Counsel
SELLUnknown1,000$207K30
29 Jul 2026
Robert J Jr Mylod
Executive VP & General Counsel
SELLUnknown5,000$1.0M60
28 Jul 2026
Vanessa Ames Wittman
Director / Other
SELLUnknown1,125$216K30
Data: Finnhub (SEC Form 4 filings) · Score: ETFpeek heuristic
0 trades
DateFundDirectionShares Changed% Δ ETF i% Δ Position i
No trades recorded yet.
No trade history for SmartShares funds — their underlying ETFs are passive index trackers, so day-to-day rebalancing is minimal.

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